What is this thing we call "Future Unmapped"?
It's about capturing everyday moments - in familiar and new places - that motivate us to appreciate the things we take for granted.
Each piece of our visual art showcases a single introspective moment that tells a different story every time.
We want people to immerse themselves in these moments to find their story, be inspired to get stuff done or do something new, and move forward to create new and lasting memories.
The problem with selling art
One of the biggest issues with art - in both online and traditional worlds - is copyright infringement.
It's very easy to extract a still shot of a special moment from a favourite show, and then produce something that may look spectacular.
While this type of derivative work certainly appeals to a mass audience, it also lacks originality … recreating stuff that's already been done to death.
Artificial intelligence adds an extra layer of confusion.
When used appropriately and with a non-abusive mindset, AI tools and assistants can bring tremendous value to all sorts of endeavours.
But while AI-generated artwork cannot be copyrighted due to the lack of a human author, its component parts will most likely be subject to legal restrictions.
This is all fine for personal use, of course. It's how people learn stuff, develop and hone their technical skills, and find ways to express their creativity.
But when it comes to commercial intent, many people build their business on a minefield of risk and liability.
Owning original content
Life is already hard enough without worrying about the threat of cease-and-desist demands, potential fines, escalating legal action, and so on.
So when we take our photos, we do it for the experience of the moment. We want to capture a series of vibes that we can recall in the years to come.
We've taken tens of thousands of photos over the years, both at home and on our travels.
It's our source of original material. It's what we use to create our artwork. We know the story behind every piece of art we produce.
And that's how we minimize our exposure to copyright and other legal issues.
Putting buyers first
We get that art can be a very emotive subject matter.
We're aware that people display art to visually communicate their moods, feelings, and perspectives.
We know that some people like to invest in art because of the name or reputation behind it.
But selling art isn't just about the relationship consumers establish with creators.
It's equally as important - if not more so - to understand what attracts people to a piece of art, why it grabs their attention, and how they visualize what they can do with it.
We have observed how people react to our artwork.
We have listened to the personal connections people make with our art.
While almost every story has a plotline that sounds familiar, what makes a person unique is their personality combined with their nuanced version of events.
That's why we believe that a buyer's experience is an extension of the emotional value of our artwork.